Aluminium is everywhere; so much so we often don’t notice it. It is part of the bike you cycle to work, in the kitchen where we cook our food. You may even be reading this on an electronic device with an aluminium body. Aluminium is the ideal material for modern life. It is stylish, yet light, strong, durable and recyclable.

In the home

Aluminium is found all over the home, particularly in the kitchen aluminium. It is part of kitchen appliances and widely used in day-to-day utensils, where its excellent heat conductivity – 2.5 higher than steel - makes it ideal part for pots, pans and baking materials.


The Aluminium Effect

The iconic Bialetti geyser coffee maker has been made from aluminium since its creation in 1933.

In electronics

Manufacturers are increasingly using aluminium in all kinds of electronic equipment - TVs, tablets, laptops, smartphones. Aluminium provides products that are lighter than steel, stronger and more reliable than plastic while retaining beauty and practicality. Increasingly, aluminium is the mark of premium quality in electronic devices.

Seeking a perfect balance between lightness and strength, Apple designers and engineers replaced the numerous components of their device’s body with a single piece of aluminium; the “unibody” technology. Since 2008, all MacBooks, iPads and iPhone (since 5th generation) use all-aluminium bodies.

In sports

The combination of lightness and strength make aluminium the ideal material for many sports. In cycling, for example, aluminium widely used for frames, making them corrosion-resistant and delivering the best weight to cost ratio.

The Aluminium Effect

Only aluminium could make this bike possible. With a revolutionary design, including wheels, it can fold down into a backpack the size of an umbrella - ideal for commuters.