Welcome to our Digital Activity Report 2017! To find out what you can expect from this report, press play to watch a short video with our Director General.
This is a challenging yet exciting time for the aluminium industry. The US tariffs on foreign aluminium under Section 232 have placed our industry in the spotlight and highlighted that it’s never been so important to secure a stable and global level playing field for aluminium.
Global excess capacities, particularly in China, are distorting international trade flows and creating market imbalances. We sincerely hope this issue will be addressed this year via appropriate global fora and EU trade defence tools. Our continuing efforts to promote free and fair trade and our two-year campaign on EU Anti-Dumping Regulation has proved to be instrumental in placing the issue high on the policy agenda.
On the other hand, we continue to see growing demand for aluminium products in a range of strategic applications, including mobility, packaging and construction. In addition, EU policymakers have adopted several legislative proposals, including the Clean Energy Package and the anti-dumping Regulation Agreement, which can help to make our cluster-driven industry more competitive in the years to come.
However, to sustain this momentum, we need to address several other challenges affecting all our members throughout the value chain.
Firstly, the EU should equip itself with adequate Energy Union governance, setting long-term targets for CO2 reduction and reindustrialisation of our economies. A strong value chain is pivotal to industrial development in Europe; this needs a robust industrial policy aligned to energy and climate goals.
This is part of the shift to a low-carbon society; aluminium is already making a massive contribution to Europe’s transition. Its role in lightweighting vehicles to reduce CO2 emissions is just one example. As our industry’s Sustainability Roadmap Towards 2025 demonstrates, we are ardent supporters of the post-COP21 world; we will continue to boost our sustainability efforts.
Secondly, if the EU wishes to advance the circular economy, it must take measures to prevent aluminium scrap for recycling leaking from Europe. This means setting realistic recycling targets, considering all recovery options and using the correct methods for calculating recycling. With its capacity for endless recyclability, aluminium has all the properties needed to become the circular material of choice. However, these measures need to be taken and scrap must be easily accessible on a regional level.
Last, if we are to deliver a sustainable future and tackle technological challenges, innovation must remain a priority both for industry and legislators. The EU funding for our Innovation Hub’s RemovAL project is an outstanding example of how a strong innovation-driven policy could benefit our industry and contribute to Europe’s sustainability objectives.
In this first digital European Aluminium Activity Report, our industry is anticipating future policy direction, allowing us to take steps towards realising Europe’s vision and ambitions for a revitalised industry and a sustainable society. This is why we have launched our Industry+ manifesto; a voluntary initiative designed to inspire Europe’s decision makers to imagine a renewed, refreshed and dynamic industry, promoting action and guiding the debate for the coming political cycle and beyond.
Driven through constructive dialogue, reliable data and collective determination, we will continue to demonstrate to legislators that our ambition matches theirs, helping shape the wider industrial policy agenda that will make it a reality.
Kjetil M. Ebbesberg, has worked for Norsk Hydro since 1996, where he holds the position of Executive Vice President, Rolled Products. He has also held the positions of CFO for Metal Products, Head of BU Foundry Alloys and EVP Metal Markets. He moved to his present position in January 2015.
Kjetil briefly left Hydro to become CFO of Norwegian retailer Coop in 2007 before re-joining the company in 2009. Previously he held the position of Managing Director of Hydro´s Holmestrand rolling mill in Norway.
He holds an MA degree in business economics from the Norwegian School of Economics and Business Administration (NHH).
Roberta Niboli is the CEO of Raffmetal, a European leading producer of aluminium alloys for remelting made from 100% recycled material.
Since 1979, Raffmetal has been part of Silmar Group. The Group, established in 1970 by Roberta’s father Silvestro Niboli, is active in the recycled aluminium, heating, plumbing and drainage, safety and furnishing sectors.
From 2005 to 2009 and from 2015 to 2017, Roberta was President of the Italian Aluminium Refiners Association (Assiral) and a member of the Organisation of European Refiners and Remelters (OEA) Council. On 10 July 2009, she was elected President of OEA, latterly European Aluminium’s Recycling Division. She chaired this division until 2015.
Roberta is an economics graduate and has a range of international work experience.
Simon Baker became President of Alcoa's Europe Region in June 2014. Simon works closely with Alcoa businesses to develop the Company's interests in Europe through interactions with government and regulatory officials, industry associations and other stakeholders. He also manages Alcoa's global energy needs.
Simon joined Alcoa in 2006 as Energy Director. Prior to this, he was Business Development Director for the European operations of International Power, responsible for M&A activities, commercial development, and strategic partnerships. Previously he held a number of roles including as a nuclear power engineer, energy trader, fuel purchasing manager, sales and marketing director and Vice President structured trading.
Simon holds a bachelor’s degree in physics from Liverpool University, a Management diploma from Oxford University and an MBA from the Bradford University School of Management.
Peter Basten has held the position of President, Packaging and Automotive Rolled Products business unit in Constellium since October 2017. Previously, he was Executive Vice President, Strategy, Business Development, Research & Technology following his time as Constellium’s Managing Director of Soft Alloys Europe at the company’s Automotive Structures and Industry Business Unit.
In 2005, he joined Alcan Specialty Sheet as the Director of Strategy and Business Planning, becoming Director of Sales and Marketing in 2008 responsible for the aluminium packaging applications markets.
Prior to Alcan, Peter was a consultant at Monitor Group, a strategic consulting firm. His responsibilities ranged from developing marketing, corporate, pricing and competitive strategy to M&A and optimizing manufacturing operations.
Peter holds degrees in Applied Physics from Delft University of Technology and in Economics & Corporate Management from the École Nationale Supérieure du Pétrole et des Moteurs.
Emilio Braghi is Senior Vice President and President, Novelis Europe. In his role, which he assumed in September 2016, he oversees ten European facilities for recycling and manufacturing aluminium for a number of sectors, including automotive, building, packaging and transportation.
Previously, Emilio was Vice President, Operations, Novelis North America. Before that, he served as Vice President, Sales and Operations for Novelis Asia, with responsibility for all commercial and manufacturing activities in the region. He joined the Asia leadership team in March 2012 as Vice President, Operations, he served as Vice President and General Manager of the Specialties value stream in Europe.
From 2006 to 2012, he held various general management roles with Novelis Europe’s Litho and Painted Products value streams. Prior to the formation of Novelis, Emilio had been with Alcan since 1999, where he began as Sales Manager, Europe.
Emilio graduated in engineering and industrial production technologies from the Politecnico di Milano.
Dr Constantin Catsaros is a member on the Board of Directors of a number of Elval Group companies. He has worked for ELVAL since 1974 and works mainly with the company's international development. He was also chairman of aluminium rolling plants in Europe.
Before joining Elval, Constantinos had worked for six years for Pechiney in France. He also served as chairman and vice-chairman of the Aluminium Association of Greece.
Constantinos is a graduate in mechanical-electrical engineering from the National Technical University of Athens; aircraft constructor/ engineer of École Nationale Superieure d’ Aeronautique in Paris and holds an engineer Doctorate from Paris University.
Daniel Cruise is Corporate Vice President of Arconic and heads the company's European and Asia Pacific regions. He is a member of the Arconic Executive Leadership Team and an Officer of the Company. Daniel is responsible for coordinating the company's growth and productivity initiatives across 102 locations in 18 countries, representing over 11,000 employees. He also oversees Arconic's Global Government & Public Affairs practice.
Daniel joined Alcoa Inc. in October 2009. Previously, he was Managing Director of the Albright Stonebridge Group, a global business advisory group. He also served as Assistant Press Secretary for Foreign Affairs under President Clinton and was on the staff of the National Security Council.
Daniel is a member of the Board of Directors of the World Resource Institute, the National Association of Manufacturers, the National Security Initiative, the Business Council for International Understanding, the National Committee for U.S.-China Relations, the U.S.-Russia Business Council, the Arconic Foundation and the Lycée Francais de New York. He is a life member of the Council on Foreign Relations and was recognised in 2011 by the World Economic Forum as a Young Global Leader.
Daniel is a graduate of Brown University and the University of Cambridge.
Jack Govers is Executive Vice President, President of Europe and Global Markets, Aleris Europe. He joined Aleris in June 2016 and oversees all aspects of the European business as well as the company’s global automotive, aerospace and industrial strategy.
Jack previously served as general manager, Global Forms, for SABIC, one of the world’s leading petrochemical producers. In this capacity, he was leading a global business team focusing on customers in the automotive, aerospace and consumer electronics sectors. Jack also served as general manager of SABIC’s global sheet and film business. He spent 15 years at General Electric, holding various leadership positions in operations, business development, sales and marketing.
Jack holds a Master of Science degree in Mechanical Engineering from the University of Technology in Delft and graduated as an officer from the Royal Netherlands Navy Institute in Den Helder.
Simon Pelletier is General Manager, Global Metal Sales, Aluminium, Rio Tinto. Before joining Rio Tinto in France in 2004, Simon worked for PricewaterhouseCoopers where he was involved in acquisition advisory work for corporate and private equity buyers/investors for international clients.
At Rio Tinto, he held various finance roles with Alcan’s Engineered Products and Mergers & Acquisitions in Paris, France, where he worked on diverse buy and sell-side international corporate development transactions. In 2008, he relocated to Montreal where he was responsible for mergers, acquisitions and divestments for Rio Tinto Alcan. In 2014, he moved to Singapore to become Director, Sales & Marketing for Asia-Pacific.
Simon holds a Bachelor of Commerce degree from École des Hautes Études Commerciales, Montréal and a CPA designation from the Canadian Institute of Chartered Accountants of Québec.
Roman Stiftner is Managing Director of the Austrian Mining and Steel Association and the Austrian Non Ferrous Metals Federation within the Austrian Federal Economic Chamber since 2008.
In 201,7 Roman was elected as a Member of the Executive Board of the European Aluminium and as Chairman of the European National Associations. He is Vice President of Euromines since 2016 and since 2014 Member of the Euromines Steering Committee.
In the year 2011, he became Secretary General of the European Raw Materials platform ‘Eumicon’ and President of the Austrian Logistic Association. From 2008 until 2015 Roman was Member of the Vienna Provincial Parliament. The years before he was CEO of Dematic Austria, Central-Eastern-Europe and Head of Department for logistics automation of Siemens AG Austria. After finishing the technical college,
Roman studied at the Technical University as well as at the Economic and Business University of Vienna and graduated in 1994.